PRODUCING PRINTED MATERIAL – POSTERS, PROGRAMMES
PRODUCTION of POSTERS
For each concert/event, a graphic design is needed for a)advertising on paper (posters, flyers, postcards); b)display on our website and for other electronic purposes; c)providing a front cover for a programme.
The finished work needs to be of a sufficiently high resolution that it can be blown up to A2 size without losing definition.
A poster for a concert is likely to show –
[Needed (if producing in-house):
The Art programme doesn’t have to be a huge expensive one but it needs to be able to manipulate images easily and in a variety of ways. Free to download, ‘Paint.net’ is recommended.
The initial background can be an adapted image found on the internet but beware of copyright issues.]
The ‘skyline’ logo needs to appear on all artwork and it should include the web address and registered charity number. Its colour can be changed.
KLFC has recently employed an able graphic designer, based in Wells. She is speedy, accurate, accommodating and her prices are very reasonable. Please see Jan for contact details.
PRODUCTION of PROGRAMME BOOKLET
Size of programme
The front cover should be the same as the poster for the event, minus the venue and ticket information. The back cover looks good with the same colour background as the front.
A programme booklet is likely to contain the following:
POSTER & PROGRAMME – preparing them for sending to Commercial Printers
The Printer requires that there is some excess colour around any image to be printed. This is to facilitate trimming, without cutting off anything important. A graphic designer will know this and prepare the image accordingly.
The same applies to the typed sections of the programme but 'Publisher' is arranged to give enough space round the text for the printer’s trimming. Make sure any important design features and blocks of type sit well within the border shown. The printer can enlarge or decrease in size.
When using Publisher for the inside of the programme, there will be a single page at the beginning and one at the end of the layout which can be ignored. Look on them as representing the outer front and back cover. You can’t remove them because the programme only works with multiples of 4 pages. There should be either 3 or 5 double pages within.
When the programme is finished, save as a pdf and print it off to check it. Save this printout for the printer to see. I can’t find a way of removing the blank page on the pdf but the printer is able to do this.
Ensure the cover design gets to the printer when you send your pdf of the programme inner.